ProfitIQ is India's first intelligent sales process and workshop audit platform — combining on-ground Process Consultants, AI-powered reconciliation, and post-delivery customer verification, built for dealer networks and distribution businesses that are determined to stop their margins from disappearing.
The leakages are structural — built into the day-to-day operations of every dealership. No ERP catches them. No spreadsheet surfaces them. Until now.
Sales staff offer discounts beyond approved limits to close deals. No system flags it in real time. Month-end reports arrive too late to recover anything.
Staff arrange insurance through personal agent codes, bypassing the dealership's own insurer relationship and keeping the commission themselves.
Customers pay cash at the dealership. The amount recorded in the file is less than what was actually collected. The difference disappears without a trace.
Customer pays for a premium 3-year EW plan. Staff punches a basic 1-year plan in the DMS. The price difference — sometimes ₹12,000 per case — goes into a pocket.
The workshop is where invisible money goes. Spare parts issued for a job but taken home. Cash service jobs completed and collected but never entered in the DMS. Technicians submitting fake warranty claims to the OEM for vehicles that never arrived. Insurance repair jobs where parts are billed and claimed but never fitted. Labour hours inflated on job cards. Consumables — engine oils, batteries, tyres — pilfered in small daily quantities that compound into lakhs across a year. And because no structured audit process exists for workshop operations anywhere in India, it continues undetected.
ProfitIQ runs a parallel digital audit of every transaction — in real time, on the ground — while automatically cross-checking against dealer data, DMS records, and direct customer verification.
Every vehicle delivery audited end-to-end by our Process Consultant via mobile app. 8 sections, OCR-assisted data entry, auto-generated observations — no manual gaps.
Our tele-calling team verifies cash paid, insurance source, and extended warranty details directly with the customer within 2–3 days. Independent of the dealer entirely.
23 data points cross-checked across DMS records, bank statements, insurance files, and our audit data — automatically. No spreadsheet, no manual effort.
Dealer owners see one headline number: average discount per vehicle with trend. Dealer GMs see operational detail. All live throughout the month — not at month end.
Our Process Consultant is present at the dealership. They audit every delivery file — photos, receipts, documents, all discount heads — via our mobile app in real time.
OCR extracts data from physical documents. Our rules engine auto-generates observations. Silent clash detection checks bookings across the entire dealer group — without the PC seeing results.
Within 2–3 days of delivery, our tele-calling team contacts the customer directly to verify cash paid, insurance source, and EW plan details. No dealer involvement.
Dealer owner sees live dashboard with average discount trend, findings, and alerts. Month-end reconciliation runs automatically across 23 data points. No waiting for a PowerPoint.
Automotive is the beachhead. The same structural leakage problem exists wherever products move through a dealer or distribution network.
A complete digital audit system for automotive dealerships — covering both the sales process and workshop operations. Two of the biggest margin leakage sources in any dealership, audited together for the first time.
Exchange deal manipulation, accessory margin fraud, EMI scheme abuse, and finance commission diversion — all structural leakages in every Samsung, LG, or Voltas dealer. ProfitIQ addresses them all.
India's distribution sector loses hundreds of crores annually to secondary sales fraud, scheme diversion, credit manipulation, and retailer-level leakage. ProfitIQ brings the same audit intelligence upstream.
ProfitIQ is not a self-serve software you deploy and figure out. We assign a dedicated Process Consultant to your dealership — a trained audit professional who shows up every day, works the delivery floor, and operates our platform on your behalf.
You get the human presence of an experienced auditor and the institutional memory of a digital platform — simultaneously.
Move the sliders below. See, in real rupees, what your dealership stands to recover with ProfitIQ active.
Most dealership audit programs today run on WhatsApp groups, Excel trackers, and end-of-month PowerPoint reports. Here is what that costs you — and what ProfitIQ replaces it with.
India has 26,000+ automotive dealerships, 500,000+ FMCG distributors, and millions of dealer-principal businesses — all leaking margin through identical structural gaps. ProfitIQ is the platform built to plug them all.
No direct competitor has built a technology platform at this level of specificity for the Indian dealer audit market. The closest competitor operates entirely on WhatsApp and Excel — making ProfitIQ the only digital-native solution in this space.
ProfitIQ is not a remote software. We place a trained Process Consultant physically at your dealership — present during deliveries, present during handovers, present when the money moves. They use the ProfitIQ platform to capture, verify, and audit every transaction in real time.
ProfitIQ is not built by technology generalists who discovered the dealer audit space. It is built by consultants and specialists who have spent years inside it — across Big Four firms, automotive OEMs, and dealer operations on the ground.
See ProfitIQ in action. We'll show you exactly how much your business is losing — and how quickly we can stop it. No commitment required.
Or contact us directly · hi@profitiq.in · +91 94170 00318